The Challenge
Despite having a strong local reputation and good Google reviews, this family-owned Ford dealership was completely invisible to AI assistants. When potential buyers asked ChatGPT or Claude for Ford dealer recommendations in Tampa, the dealership was never mentioned.
The Approach
- Started by running baseline tests across ChatGPT, Claude, Gemini, and Perplexity using industry-relevant prompts
- Identified that competitors with weaker reputations were being recommended due to better structured website content
- Rewrote website content to clearly communicate services, inventory, and local expertise
- Added comprehensive schema markup for the dealership and inventory
- Built out service pages with clear, AI-readable information
- Monitored weekly to track improvements across all platforms
The Results
Within 3 months, the dealership went from zero AI mentions to being recommended in 4 out of 5 platforms. They now consistently rank in the top 3 when buyers ask about Ford dealers in Tampa. The dealership reports that customers are increasingly mentioning they found them through AI recommendations.
"We had no idea AI was sending customers to our competitors. Once we could see the data, fixing it was straightforward."
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