How a Tampa Ford dealer increased AI visibility by 340%.
A family-owned Ford dealership went from zero AI mentions to top-3 recommendations across four platforms in three months.
Initial AI visibility
Visibility increase
Average ranking
Platforms mentioning
Starting point
Despite a strong local reputation and glowing Google reviews, this family-owned Ford dealership was completely invisible to AI assistants. When buyers asked ChatGPT or Claude for Ford dealer recommendations in Tampa, the dealership was never mentioned.
What we did
- 01Ran baseline tests across ChatGPT, Claude, Gemini, and Perplexity using industry-relevant prompts.
- 02Found that competitors with weaker reputations were being recommended because of clearer website content.
- 03Rewrote website copy to clearly communicate services, inventory, and local expertise.
- 04Added comprehensive schema markup for the dealership and inventory.
- 05Built out service pages with clear, AI-readable information.
- 06Monitored weekly to track improvements across all platforms.
What changed
Within 3 months, the dealership went from zero AI mentions to being recommended on 4 of 5 platforms. They now consistently rank in the top 3 when buyers ask about Ford dealers in Tampa, and customers increasingly mention they found the dealership through AI.
“We had no idea AI was sending customers to our competitors. Once we could see the data, fixing it was straightforward.”
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