Phoenix HVAC Company Dominates Emergency Service Recommendations
The Challenge
Emergency HVAC calls are the highest-value leads in the industry. When Phoenix homeowners ask AI "my AC broke, who should I call?", this HVAC company wasn't in the answer - despite being one of the largest and most reviewed companies in the area.
The Approach
- Focused prompt testing specifically on emergency and urgent service scenarios
- Found that AI platforms were recommending smaller competitors with clearer emergency service messaging
- Created dedicated emergency services page with clear 24/7 availability messaging
- Added response time guarantees and emergency contact information prominently
- Implemented service-area specific content for Phoenix neighborhoods
- Tracked emergency-specific prompts separately from general HVAC queries
The Results
The company now ranks #1 for emergency HVAC queries on 4 of 5 major AI platforms. They report a 40% increase in emergency service calls, with customers frequently mentioning they asked AI for a recommendation. The high-margin emergency work has significantly improved their bottom line.
"Emergency calls are our bread and butter. When we realized AI was sending those calls to competitors, we knew we had to fix it."
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