Miami boat dealer captures seasonal buyers through AI.
The marine industry runs on peak seasons. Category-level optimization took the dealer from 20% to 85% AI mention rate before summer hit.
Initial mention rate
Peak season rate
Pontoon queries
Inquiry increase
Starting point
The marine industry is highly seasonal, and most buying decisions happen in a narrow window. This dealer needed to maximize visibility during peak season but had no insight into how AI platforms were directing buyers.
What we did
- 01Set up prompt testing covering different boat types and buyer intents.
- 02Found strong visibility for yacht queries, poor visibility for pontoon and center console.
- 03Optimized website content for the underperforming categories.
- 04Built dedicated landing pages for each boat category with detailed information.
- 05Increased monitoring frequency during peak season to catch changes quickly.
- 06Added competitor tracking to understand market positioning.
What changed
By peak season, the dealer achieved an 85% mention rate across AI platforms. They dominated pontoon and family boat recommendations, which lined up with their highest-margin inventory, and reported a 3x increase in qualified inquiries versus the previous year.
“In the boat business, timing is everything. Knowing how AI was recommending dealers let us optimize before peak season hit.”
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