The Challenge
The marine industry is highly seasonal, with most buying decisions happening in specific windows. This boat dealer needed to maximize visibility during peak season but had no visibility into how AI platforms were directing potential buyers.
The Approach
- Set up comprehensive prompt testing covering different boat types and buyer intents
- Discovered strong visibility for yacht queries but poor visibility for pontoon and center console
- Optimized website content for underperforming categories
- Created dedicated landing pages for each boat category with detailed information
- Increased monitoring frequency during peak season to catch and respond to changes quickly
- Built competitor tracking to understand market positioning
The Results
By peak season, the dealer achieved 85% mention rate across AI platforms. They dominated pontoon and family boat recommendations, which aligned with their highest-margin inventory. The dealer reported a 3x increase in qualified inquiries during the season compared to the previous year.
"In the boat business, timing is everything. Knowing how AI was recommending dealers let us optimize before peak season hit."
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