What is AI Visibility and Why It Matters for Your Business
As AI assistants become the new search engines, understanding how they recommend businesses is crucial for staying competitive.
Kevin McCabe
Founder
AI visibility refers to how often and how prominently your business appears in AI-generated responses when users ask for recommendations.
As AI assistants like ChatGPT, Claude, and Gemini become primary discovery tools, AI visibility is becoming as important as traditional search rankings.
Why AI Visibility Matters
The way people find businesses is fundamentally changing. Instead of searching and browsing, users are asking AI for direct recommendations. When someone asks "What's the best Italian restaurant near me?", AI doesn't show 10 links—it names 2-5 specific businesses.
If you're not mentioned, you're invisible to that customer.
How AI Visibility Differs from SEO
Traditional SEO focuses on ranking in search results. AI visibility is about being cited and recommended by AI systems. Different rules apply: AI values authority signals over backlinks, cites third-party mentions heavily, and prefers specific, verifiable information.
Measuring AI Visibility
Unlike traditional rankings, AI visibility can't be checked with a simple search. You need to test specific prompts across multiple platforms and track whether your business is mentioned.
That's exactly what Fairline does—we test real prompts across ChatGPT, Claude, Gemini, and Perplexity to show you exactly where you're visible and where you're not.
Getting Started
The first step is understanding your current AI visibility. Where do you appear? For which prompts? On which platforms? From there, you can build a strategy to improve.