AI platforms like ChatGPT and Perplexity crawl the web to build their knowledge bases. Here's how to ensure they understand your business correctly.
1. Be Clear About What You Do
AI models parse your website content to understand your business. Don't be clever or vague. State clearly: what you offer, where you're located, and who you serve.
Bad: "We deliver excellence in automotive solutions."
Good: "We're a Ford dealership in Tampa, Florida, selling new and used vehicles with a service center."
2. Structure Your Content Logically
Use proper HTML headings (H1, H2, H3) to organize your content. AI crawlers use this structure to understand the hierarchy and importance of information on your page.
3. Include Location Information
For local businesses, location context is critical. Include your city, neighborhood, and service area throughout your site - not just on the contact page.
4. Add Schema Markup
Structured data helps AI platforms understand your business details precisely. Include LocalBusiness schema with your hours, services, location, and reviews.
5. Keep Information Current
AI platforms refresh their knowledge periodically. Make sure your website reflects your current services, hours, and offerings. Outdated information leads to incorrect AI recommendations.
Bonus: Monitor What AI Says About You
The best way to know if these optimizations are working is to track what AI platforms actually say when asked about businesses like yours. That's where AI visibility monitoring comes in.