How to Get Your Website to Show Up in ChatGPT and AI Search Results

Your website might be invisible to AI—and that's costing you customers.

With AI-referred website sessions jumping 527% in 2025, businesses that don't appear in ChatGPT, Perplexity, and other AI search tools are missing a massive wave of traffic. Here's exactly how to fix that.

Why Your Website Might Be Invisible to AI

AI search doesn't work like Google. When someone asks ChatGPT "What's the best Ford dealership in Dallas?" or "Which marketing agency specializes in automotive?", the AI isn't crawling the web the same way traditional search engines do.

Here's the problem: 87% of JavaScript-heavy websites are completely invisible to AI crawlers. If your site relies heavily on React, Vue, or Angular without server-side rendering, AI tools literally cannot read your content.

How AI Search Actually Works

ChatGPT primarily uses Bing's index (thanks to Microsoft's partnership) plus its training data. Perplexity crawls the web in real-time but prioritizes certain sources. Google AI Overviews pulls from Google's existing index. Claude relies mainly on training data with limited web access.

The takeaway? You need to optimize for multiple systems simultaneously.

5 Steps to Get Indexed by AI Search

Step 1: Get Indexed by Bing

This is non-negotiable for ChatGPT visibility. Go to Bing Webmaster Tools, submit your sitemap, use the URL Inspection tool to check specific pages, and fix any crawl errors Bing reports.

Step 2: Allow AI Crawlers in robots.txt

Many websites unknowingly block AI bots. Check your robots.txt file and make sure you're allowing ChatGPT-User, GPTBot, PerplexityBot, and ClaudeBot.

Step 3: Fix JavaScript Rendering Issues

AI crawlers struggle with content loaded via JavaScript after page load. Implement server-side rendering (SSR) or static site generation (SSG), use pre-rendering services, and ensure critical content is in the initial HTML response.

Step 4: Structure Content for AI Extraction

AI tools parse content differently than humans browse. Use clear heading hierarchy (H1 → H2 → H3), add FAQ sections, use bullet points for lists, and include specific data like numbers, statistics, and prices.

Step 5: Add Schema Markup

Schema.org markup helps AI understand your content contextually. Essential schemas include LocalBusiness, FAQPage, Organization, and AggregateRating.

The Competitive Advantage Window

LLM traffic is predicted to overtake traditional search by 2027. Traditional search volume is expected to drop 25% by 2026 and 50% by 2028. The businesses that move now will dominate AI recommendations while competitors are still figuring out what GEO even means.

Stop guessing whether AI recommends your business. Start tracking your AI visibility with Fairline today.