Google Gemini 3: The Future of AI-Powered Local Search

Google's Gemini 3 and the rollout of AI Mode in Search represent the biggest change to how Google works since PageRank.

What is Google AI Mode?

AI Mode transforms Google Search from "10 blue links" to an AI-generated response with integrated sources. When enabled, users see an AI summary before traditional results—and many never scroll past it.

How Gemini 3 Handles Local Queries

For local business queries, Gemini 3 synthesizes information from Google Business Profile, website content, reviews across platforms, third-party mentions and citations, and Maps and location data.

The Impact on Local Businesses

AI Mode changes the game for local SEO. Being in the top 10 results matters less than being cited in the AI summary.

Our data shows AI Mode summaries typically cite 3-5 businesses for local queries, Google Business Profile optimization is critical, and reviews are weighted more heavily than in traditional rankings.

Optimizing for Gemini 3

Focus on complete Google Business Profile optimization, comprehensive FAQ content, strong review profiles, and consistent NAP across all platforms.

Tracking Gemini Visibility

Fairline now includes Gemini 3 testing, so you can see exactly how Google's AI recommends your business in AI Mode queries.