While ChatGPT dominates consumer mindshare, Anthropic's Claude has quietly become a major force in AI-assisted discovery - particularly in enterprise contexts. Here's what the 2025 updates mean for businesses.
Claude Opus 4.5: The "Thoughtful" AI
Anthropic's flagship model, Claude Opus 4.5, has established itself as the most thoughtful AI assistant. The model responds appropriately to high-risk situations 98.6% of the time and scores significantly better on sycophancy evaluations - meaning it gives honest, useful answers rather than just telling users what they want to hear.
For local businesses, this matters because Claude is more likely to give nuanced recommendations. It won't just recommend the most popular option - it'll consider factors like whether a business actually fits the user's specific needs.
Enterprise Partnerships Driving B2B Discovery
Claude's enterprise integrations mean it's increasingly powering business-to-business discovery:
- Accenture's partnership is training 30,000 professionals on Claude, embedding it in enterprise workflows
- The Snowflake partnership gives 12,600 enterprise customers direct access to Claude models
- Microsoft Azure's Foundry now offers Claude alongside GPT, making it the only cloud with both frontier models
If you're a B2B service provider, your visibility in Claude's training data directly affects whether enterprise AI systems recommend you.
Memory and Context Features
Enterprise Claude plans now include memory features - Claude can remember relevant context from previous conversations and generate memory summaries. For businesses, this means:
- Repeat customers asking Claude for recommendations may get personalized suggestions based on past interactions
- Enterprise users building purchasing workflows can have Claude remember vendor preferences and past experiences
Skills and Third-Party Integrations
Claude's updated Skills feature now integrates with Notion, Canva, Figma, and Atlassian. This enterprise tool integration means Claude can pull information from business tools when making recommendations.
A user asking Claude "Find me a marketing agency" might get recommendations informed by the user's own project management data, budget documents, or past vendor evaluations.
The Model Context Protocol
Anthropic donated the Model Context Protocol (MCP) to the Linux Foundation's new Agentic AI Foundation, co-founded with OpenAI and Block. This standardization effort means AI agents will increasingly share a common way of accessing external information.
For businesses, MCP adoption means your structured data (schema markup, APIs, business listings) will be more consistently accessible to AI systems across platforms.
Implications for Your AI Visibility
Claude's 2025 evolution points to several strategic considerations:
- B2B visibility matters - If you serve businesses, Claude's enterprise penetration makes your visibility in its training data critical
- Honesty beats hype - Claude's anti-sycophancy design means authentic, accurate business descriptions outperform exaggerated marketing claims
- Structured data is key - MCP adoption means proper schema markup and data structuring will pay dividends
- Enterprise context - Consider how Claude-powered enterprise tools might evaluate and recommend your services
Claude represents a different kind of AI visibility challenge - one focused on thoughtful, enterprise-grade recommendations rather than consumer volume.