Why AI Recommendations May Matter More Than Reviews
Traditional reviews are being supplemented by AI recommendations. Understanding this shift is key to future-proofing your marketing.
Kevin McCabe
Founder
For years, online reviews have been the gold standard for business credibility. While reviews still matter, a new factor is emerging: AI recommendations.
The Shift in Trust
When someone asks ChatGPT for a recommendation, they're trusting the AI to synthesize available information and give them a curated answer. The AI's recommendation carries implicit trust.
This doesn't replace reviews—AI uses reviews as a signal. But it changes how customers make decisions.
Why AI Recommendations Are Different
Reviews require customers to evaluate many opinions. AI recommendations give a direct answer. For busy consumers, this convenience is compelling.
The Compound Effect
Businesses that get recommended by AI get more customers. More customers mean more reviews. More reviews strengthen AI recommendations. It's a positive feedback loop—but only for businesses that are visible.
Adapting Your Strategy
Continue building strong review profiles, but also focus on AI visibility. Being recommended by AI is becoming as important as having good reviews.
The businesses that understand this compound effect will have a significant advantage over those focused only on traditional review management.